We are currently supporting one of our long-standing partners in their search for a key professional to join their team.

The company has a strong and well-established presence in the Bulgarian market and continues to grow and expand sustainably. Behind its success is a team of proven professionals who are highly valued by the employer and play a key role in its long-term talent development and retention strategy.

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About the Role

We are looking for a Marketing Automation Specialist who will not simply execute campaigns, but will play a key role in shaping the way the company builds and develops relationships with its customers.

The role combines strategic thinking with hands-on execution – from building customer journeys and defining segments and behavioral triggers to implementing, measuring, and optimizing automated communications.

You will work closely with the Trade, E-commerce, Digital and Legal teams to turn customer data and business objectives into relevant and timely communications across multiple channels.

If you are interested in understanding what drives customers to take action, how to reach them at the right moment, and how data can improve marketing performance, this role could be your next career step.

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What You Will Do

• Design and implement automated marketing campaigns, primarily through email, as well as SMS, push notifications, and other digital channels;
• Analyze customer behavior and needs and create relevant audience segments and communication triggers;
• Build and optimize customer journeys across different stages of the customer lifecycle;
• Monitor campaign performance and identify opportunities for improvement through A/B testing and data analysis;
• Analyze key performance indicators such as open rate, click-through rate, conversion rate, and ROI;
• Work closely with content creators and designers to ensure communications are relevant, timely, and consistent with the brand;
• Contribute to the development and continuous improvement of the Marketing Automation strategy and processes;
• Ensure compliance with best practices for customer data management and GDPR requirements.

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What the Company Offers:

• Competitive compensation and attractive working conditions;
• The opportunity to have a real impact on the development of Marketing Automation and the way the company communicates with its customers;
• The opportunity to work with modern marketing technologies and automation tools;
• Opportunities for professional development and further enhancement of your expertise;
• A package of additional benefits, including private health insurance, sports card, and food vouchers;
• Convenient office location close to a metro station and other public transport options;
• Flexible start and end times;
• Additional training opportunities;
• The opportunity to work in a motivated and supportive team.

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What We Are Looking For

• At least 3 years of experience in Marketing Automation, CRM, Email Marketing, or a related field;
• Hands-on experience with a Marketing Automation/CRM platform such as SAP Engagement Cloud / Emarsys, Salesforce Marketing Cloud, Klaviyo, or similar systems;
• Excellent understanding of customer lifecycle marketing, segmentation, behavioral triggers, and customer journeys;
• Hands-on experience with A/B testing, personalization, and customer retention;
• Fluent English;
• Strong analytical skills, proactive attitude and adaptability;
• Experience with tools such as Google Analytics, Excel, Power BI, etc;
• Excellent communication skills and a team-oriented mindset.

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It would be nice if you have:

• Hands-on experience with SAP Engagement Cloud / Emarsys.
• Experience in a retail or e-commerce environment.
• Good knowledge of Google Analytics and Looker Studio.
• Basic knowledge of HTML5.

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If you see yourself in this role, apply now by sending us your CV!

All applications will be treated strictly confidential.

Only short-listed candidates will be contacted.

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